About Us

the company

Beyond Plastic™ was started to create fully bio-degradable polymers using a revolutionary production and harvesting process that sources high quality industrial grade PHA. Based in Southern California, the founders of Beyond Plastic™ combine for nearly 50 years of beverage experience with major brand success stories such as Core Hydration, Body Armor, and many others. Although both founders are leaders in very different fields of expertise, they share a passion for transforming the plastics industry; freeing it from the environmentally harmful products they’ve seen throughout their years of producing beverages. Both founders want to blaze a path where future generations truly experience a world that goes beyond plastic. 

Lance Collins / The Visionary

Lance Collins, beverage industry innovator and brand architect known for making the right product for the moment – and making it accessible to the masses. Lance has created a series of disruptive beverage companies – three have reached a billion dollars in retail sales and the others are well on their way.

In early 2021, Lance set out to create a more sustainable, plant-based plastic option for the plastics industry to aid consumers purchasing needs, while also contributing to a better and cleaner environment. He did so after developing a unique supply chain in Asia to make ZENWTR® bottles from 100% OCEAN-BOUND PLASTIC in 2019 & launching it in the USA with the company’s mission of rescuing bottles from entering the oceans & helping to preserve the oceans, reefs & marine life.

He’s assembled a dynamic team working with industry experts to achieve his mission of green, bio-based plastic packaging.

Fred Pinczuk / The Expert

Fred Pinczuk, beverage industry expert, has worked with light weight, hot fill systems, juice and oxygen sensitive products, PET systems integration, installation and commissioning. Extrusion blow molding, silk screening, and experience with all major forms of high-speed labeling. Traveled extensively through Western Europe, and Middle East. Production experience running operations.

His primary focus is on the bottling and the packaging industry, from raw material sourcing to finished bottled products ready for distribution. From equipment review and recommendation to system layout and implementation. He specializes in new product line start up and provides cost effective technical solutions to get your product on the shelf at the lowest possible cost.

He's also held the title of Director of Operators and COO for several start up brands, including Neuro Brand LLC and Core HLLC. Along with over 25 years of experience at the table within the beverage packaging development and having worked for the four largest co-packing equipment suppliers (TechLong USA, Husky (N.A. & EU), Sidel and SIG), he’s also worked extensively with co-polymers for extrusion systems and sensitive materials products, such as wines and fruit juices.

Innovation with Beyond Plastic

If your company produces products or their packaging, Beyond Plastic has an innovative solution to help. Specializing in product design, Beyond Plastic can also assist with materials choices and technology advances to ensure your product meets the industry standards for quality, safety and sustainability.